I believe that what a brand or business stands for is as important as what they sell.
They have two purposes — the first is to serve their customers; the second is their community.
In 2017 alone, individuals, estates, corporations, and foundations donated an estimated $410.02 billion to charitable causes in the U.S.1 Through April 2018, charitable giving is up 4.7% compared to 2017.2 Why the uptick in donations? Giving back is good for the community, good for the soul, and good for business.
In fact, we live in an era of social good, where consumers and employees expect corporations to stand for something more than just profits. I couldn’t agree more, as I believe real estate is so much more than just the buying and selling of homes. It’s an industry predisposed to doing good, offering an extensive engagement platform, touching and reaching the masses on a daily basis. I see a tremendous opportunity to deploy that power and reach in order to make a positive difference on the good taking place in our communities.
I created Homes for Good as a platform to activate,
leverage and amplify a company’s actions to perpetuate social good, locally. Homes for Good is about “what might be possible,” elevating the standard level of service by using daily real estate activity as a platform for philanthropy to deliver positive social outcomes.
Currently, I partner with a local nonprofit each month and invite them into my real estate space to both fundraise and share their missions and stories. I then enroll and activate the for-profit community into Homes for Good through partnerships. To date, Homes for Good has raised over $7,300 to support organizations like Boys & Girls Clubs of Greater Scottsdale, The First Tee of Phoenix, Make-A-Wish Arizona Chapter and Food for the Hungry.
Homes for Good can help facilitate community efforts to be “agents” for good for their employees and local marketplace. As Homes for Good grows, I can help maximize a company’s social and economic impact by offering reach, relevance, and a platform to engage new audiences and consumers. A brand and its reputation are the critical backdrops to the customer journey and final sale. I invite you to learn more about Homes for Good and the good it can do for our community and your business.